2012-02-15 / Business

Cumberland Farms launches Pediatric Care Campaign

FRAMINGHAM, Mass. — Cumberland Farms recently launched its Pediatric Care Campaign, where the convenience store retailer will work with communities to raise funds for hospitals that provide medical care to children.

During this initiative, Cumberland Farms will donate five cents per cup from its coffee and Chill Zone beverage sales to benefit pediatric care programs at five hospitals across New England and upstate New York.

The program kicked off on Feb. 2 with a four-week-long fundraiser at Cumberland Farms stores in New Hampshire and Vermont to benefit Children’s Hospital at Dartmouth Hitchcock.

The campaign continues in March, when it moves to stores in Maine to raise funds that benefit the programs at Barbara Bush Children’s Hospital in Portland.

The campaign resumes in May, when the retailer will raise funds at its stores in eastern Massachusetts and Rhode Island to benefit Children’s Hospital Boston. In June, Cumberland Farms will have stores across southwestern Massachusetts and Connecticut raise funds for Connecticut Children’s Medical Center. The campaign concludes in July as stores across upstate New York and western Massachusetts contribute to the Children’s Hospital at Albany Medical Center.

All New England stores will be participating and a listing of stores can be found at cumberlandfarms.com/FindaStore.

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